The Serum

WHAT IT IS: A fast-absorbing concentrate designed to support total complexion correction, hydration and renewal, for skin that looks and feels healthier and radiant.

SKIN TYPE: Formulated for all skin types.

SKIN CONCERN: Fine lines and wrinkles, hydration, redness and hyperpigmentation.

WHAT IT DOES: This breakthrough serum zeros in on your skin's most persistent challenges. From dehydration, stress and the signs of environmental damage to the appearance of imperfections and loss of elasticity, The Serum delivers an effortless, all-encompassing solution backed by 30 years of visionary science.

KEY INGREDIENTS:

• TFC8, a complex of amino acids, vitamins and synthesized molecules found in skin, guides key nutrients and powerful ingredients to the skin cells, creating an optimal environment for the body's innate processes of repair and renewal.
• Vitamin C stimulates the production of collagen for firmer, more resilient skin, while brightening and defending against environmental aggressors.
• Polysaccharide Moisture Complex helps rehydrate from within while fighting water loss, for a complexion that is fresh, supple and soft.
• Squalane is an intensely hydrating oil that attracts and retains moisture for supple, radiant skin with greater bounce.
• Sodium hyaluronate attracts and retains moisture. It helps stimulate cellular cohesion, for healthy-looking skin that is firm and supple. It also helps rehydrate at a deep level to plump up the skin and reduce the appearance of fine lines and wrinkles.
• Pomegranate seed concentrate is an antioxidant-rich extract packed with micronutrients and punicic and linolenic fatty acids. It supports skin's self-renewal mechanisms to soothe and balance stressed, overly reactive skin while reducing visible signs of wrinkles.
• Resveratrol, with antioxidant properties, offers powerful defense against external aggressors.
• Edelweiss extract lifts, smooths and tightens sagging skin and wrinkles while offering serious protection against oxidative stresses such as pollution and UV radiation.
• Rice bran oil, packed with antioxidant-rich ferulic acid, helps suppress fine lines and wrinkles as well as brown spots.

HOW TO USE IT:

• Use daily. Recommended usage is twice a day, morning and evening.
• Apply on clean, dry skin. In upward, sweeping motions, smooth The Serum over the face, neck and décolleté until fully absorbed.
• Follow by applying your Augustinus Bader The Rich Cream or The Cream and/or The Face Oil (all sold separately).

CLINICAL RESULTS:

• 100% agree skin feels deeply hydrated.*
• 98% agree skin feels soft, supple and more elastic.*
• 97% agree skin texture has improved.*
• 96% agree complexion looks lifted and tighter.*
• 91% agree skin looks healthier than ever before.*
• Reduced the appearance of wrinkles by 85%.*
• Reduced the appearance of fine lines by 84%.*
• Reduced the appearance of hyperpigmentation by 80%.*
• Improved skin hydration by 292%.*
• Reduced trans-epidermal water loss by 37%.*
• Improved the appearance of skin radiance by 296%.*
• Improved the appearance of even skin tone by 264%.*
• Improved the feel of skin firmness by 270%.*
• Improved the feel of skin elasticity by 247%.*

*Based on a 12-week clinical trial with 30 women and men age 18-65.