Blend Out - by Robert Sofia (Hardcover)

Book Synopsis DO YOU BLEND OUT? You're skilled, you're smart, and you know how much you can accomplish, so why aren't prospects beating down your door? It's because they don't know who you are. In BLEND OUT, Snappy Kraken CEO Robert Sofia dives into the marketing history of some of the world's most successful companies, exploring the steps they took that left an unshakable impression with their target audiences and then applying those steps in such a way that any small business can recreate them. But this isn't a book for financial advisors who are looking for a quick fix or marketing hack. As with every company that has gone on to lasting success, successful marketing and long-term customer retention takes concerted effort, persistent reinforcement, and an unrelenting desire to be better than you were the day before. It's not easy, but it's exactly how you take your company from meager growth to exceptional success. Review Quotes

"A brilliant, gimmick-free approach to building a memorable brand that consistently attracts your perfect client." --TAYLOR SCHULTE, CFP(R), host of Experiments in Advisor Marketing

"Must-read for every financial advisor that wants to stay relevant. If you want to blend into the background, this book isn't for you." --CHRISTA SPENCER, senior vice president, marketing and communications, Mariner Wealth Advisors

"Packed with principles that will transform your marketing from ordinary to unforgettable." --MEGAN CARPENTER, cofounder and CEO, FiComm Partners

"When Robert Sofia writes about marketing, financial advisors sit up and listen." --AARON KLEIN, cofounder and CEO, Riskalyze

About the Author ROBERT SOFIA is the chairman and CEO of Snappy Kraken, an automated growth program that uses technology, content, and education to help financial advisors grow market share and create better experiences for their clients. Deemed "the most innovative marketing platform for advisers" and ranked as the "Best Overall Content Marketing Company," Snappy Kraken helps advisors accelerate growth and improve client engagement through automation. As an accomplished public speaker, Robert has delivered hundreds of webinars, presentations, and keynotes for companies including Ford, Adobe, TD Ameritrade, Schwab, Prudential, and others. Robert resides in Palm Coast, Florida, with his wife of nineteen years and their son. His interests include boating, cooking, DIY home improvement projects, and volunteering in his local community.