Gentle Shampoo

A luxe, creamy shampoo that's mild enough for daily cleansing. How to Use: Glycerin: Hydrates and softens hair. Ingredient Callouts: Free of parabens, formaldehydes, phthalates, and mineral oil. It is also cruelty-free. What Else You Need to Know: This shampoo hydrates and adds shine and is formulated for all hair types. Containing avocado oil, nettle extract, and glycerin, this mild shampoo gently cleanses and moisturizes to add shine. It can be paired with Super Rich Conditioner (sold separately) for another boost of moisture as it detangles and softens. Fragrance Description: This shampoo combines top notes of green leaves, bergamot, and lemon with middle notes of jasmine and muguet that are grounded in a base of musk and sandalwood. Clinical Results: In a consumer test on 83 women, after one use of Full Potential Shampoo, Conditioner, and Booster: 80% of regimen users said hair looks fuller In a consumer test on 100 women after four weeks use of Full Potential Shampoo, Conditioner, and Booster: 86% said hair was easier to style